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Why bother doing a trademark search?

On Behalf of | Dec 9, 2022 | Trademarks

The most successful companies all have one thing going for them: their branding. Successful branding means that you are recognizable and trusted by consumers. Some of the fundamental components of branding can include your logo, slogans and other unique design factors. These things and others can be trademarked.

To legally protect your trademark, it’s important to get it registered and renewed correctly. While doing either of these things, you may first want to carry out a trademark search. Outlined below are a few reasons why that is necessary.

Identifying your competitors

In any line of business, you are going to have competitors. However, it’s important that you stick to what you do well and stay away from what you don’t. If you’re looking to register a trademark, then a search can reveal if anyone else is using your desired name or similar branding.

Potential legal challenges

Challenges over intellectual property can be tricky to navigate, which is why it’s important to carry out due diligence through trademark searches. This could prevent a disgruntled rival from claiming that you have poached their ideas.

At the same time, a trademark search could highlight irregularities that are coming from competitors. For instance, they may not be using their trademark correctly, which could provide grounds for a challenge.

Intellectual property protection is a vital component of your business practices. Without secure branding, your company could soon end up in some hot water. To make sure you have everything up to speed in this area, it will benefit you greatly to seek some legal guidance.