Trademarks

When a company uses a name, a logo, a graphic meant to represent the business or any other branding resource, they are placing a “mark” into broader commerce. If a mark is not formally registered with the United States Patent and Trademark Office, it will remain...

Trademark infringement doesn’t have to involve using someone’s logo, name or another trademarked item without their permission. There’s another type of trademark infringement that can be a little more challenging to take legal action on. However, some large companies...

Government agencies serve a variety of different purposes. Oftentimes, the efforts of these agencies play profound roles in the lives of Americans, although they do so in the background. While the Food and Drug Administration works to make sure that the food you eat...

You’ve got a word, phrase, design or symbol that’s uniquely yours and identifies your business in all of your marketing. You’ve done the due diligence to make sure you’re not infringing on someone else’s trademark. Do you need to register it with the United States...

Businesses and inventions are constantly being introduced. Most individuals take time to develop new ideas, but some opt to use other people's intellectual property without their permission. Luckily, the United States Patent and Trademark Office (USPTO) offers...

Have you recently created a brand for your business? You possibly have a name, logo and maybe even a jingle that no one has ever seen before – everything you need to make yourself unique and stand out. As a business owner, you want to protect yourself from people who...

The most successful companies all have one thing going for them: their branding. Successful branding means that you are recognizable and trusted by consumers. Some of the fundamental components of branding can include your logo, slogans and other unique design...

Branding is essential to the success of any company. Over the years, you’ve worked hard to establish a good reputation. Your logo and slogan are recognizable to consumers. It’s a large part of why new customers arrive and others come again.  Such items are tangible....

A trademark is a symbol that effectively represents your brand on the packaging and in advertising. It serves as a legal stand-in for your company's full name. Sometimes, it is a graphic representation of your company's name written out in special font or drawn. Other...

If you open a business or launch a product line, you may trademark it. The same is true for a service business. It is possible to trademark business names, like Twitter, or slogans, such as “Just Do It.” This is a smart protection to have in place to ensure no one...